The Royal Ottawa Foundation for Mental HealthCase for Support

A campaign brand to help one of Canada’s foremost mental health care, teaching and research hospitals. 

The Royal Ottawa Foundation for Mental Health raises funds to support the best possible patient care and leading-edge research provided by the Royal Ottawa Mental Health Centre, the Brockville Mental Health Centre, and the uOttawa Institute of Mental Health Research. With the Royal’s team we helped create a campaign name, visual brand and case for support. The Hope Starts Here campaign uses impact stories from patients, practitioners and partners to highlight the ongoing need of the hospital’s network in improving the health and lives of those living with mental illness.