HOOPPLogo Refresh and Brand System

A new face for one of the strongest and most stable defined benefit pension plans in Canada.

The Healthcare of Ontario Pension Plan (HOOPP) needed to refresh their visual brand to align with a new strategic vision for the organization. From the discovery right through to the activation we worked very closely with HOOPP’s talent in house team. The project scope encompassed the logo, brand guidelines, member brochures and assorted marketing materials.