DIVERT Mental HealthBrand System

A visual brand to highlight inclusivity through disseminating diverse cultural knowledges about mental health.

DIVERT Mental Health is a national community of transdisciplinary mental health researchers and clinicians that are championing an inclusive and accessible mental health care system for children, youth, and families in Canada. DIVERT will promote accessibility through disseminating practical knowledge about technologies that can facilitate mental health care and by promoting research collaborations with non-academic experts in industry and communities. The visual brand needed to appeal to a younger, professional, academic demographic. We used a very clean typographic system coupled with a vibrant, unexpected colour palette to avoid the usual cliches of institutional mental health programs.