Create Your Story
Inside our work with Osler’s student program
When Osler, Hoskin & Harcourt LLP (Osler) came to us to launch their new student recruitment program, the brief was as compelling as the firm itself. The title said it all: Create Your Story. Our challenge, in partnership with their team, was to bring that idea to life across every touchpoint, from social media to a full-scale brand video.
Osler is one of Canada’s preeminent business law firms, and their student program reflects that ambition. Attracting the next generation of top legal talent is serious business, and they needed a brand and a story that would resonate with law students across the country who are deciding where to launch their careers.
Building the Visual Brand
Our starting point was developing a cohesive visual identity for the program. The result — a bold red pathway system — became the backbone of the brand: a graphic device that speaks directly to the idea of charting your own course, a journey that is both structured and distinctly your own. We applied this system across Osler’s student social media channels in both English and French, ensuring the program could speak truthfully to students nationwide.
Collaborating with Worker Bee Supply on Video
For the brand video, we partnered with our video production partners at Worker Bee Supply. This was a truly creative collaboration, beginning well before cameras rolled. H&W developed the conceptual framework for the video and worked closely with the Worker Bee Supply team on narrative arc and pre-production. We shaped the story Osler wanted to tell and identified the voices that would tell it best.
Over two days of on-site shooting, the team conducted approximately 20 interviews with a diverse range of participants: current students, associates, student program directors, and senior leadership. Hearing directly from the people who live this experience every day gave the video its credibility and its warmth. Our conceptual thread was that Osler genuinely invests in the growth of their team and gives them the space to build a career on their own terms. These insights emerged not from a script but from the people themselves.
Building a Photo Library
Running concurrently with the video shoot, we led a two-day photo shoot to create a rich library of original imagery for the student program team. This was about giving Osler’s recruitment marketing a visual language that feels honest, rather than stock. It was real spaces, real people, real moments that reflect what it actually looks and feels like to start a legal career at one of Canada’s top firms.
The Result
Create Your Story is live, and it is a program that genuinely earns the name. We are proud to have helped Osler build the brand, the story, and the visual tools to share it — and to have done it alongside great partners at Worker Bee Supply.
If you’re working on a recruitment brand, a multi-format content program, or a video and photo production, we’d love to talk. Reach out to our Creative Director, Dominic, for a chat: dominica@hamblywoolley.com.